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Performance Partnerships

Performance Partnerships help sports sponsors and rights holders to unlock the potential of their collaboration – translating insight from elite sport into performance benefits for leaders, teams and organisations.

What We Hear

Some of the things leaders and teams say when they come to us for support.

Get in touch

“I’d love to understand how they approach performance”

“We could get so much more from our sponsorship”

“We could use this partnership to inspire our people”

“We want to offer our partners something unique”

Who It’s For

We typically work with:

Sports Sponsors

Sports Sponsors seeking more from their partnerships. Going beyond branding and hospitality to use partnerships as a catalyst for performance improvement.

Sports Rights Holders

Sports Rights Holders looking to cultivate deeper, more valuable partnerships. Leveraging performance insight to deliver meaningful value for partners. 

How It Works

We work collaboratively with sports sponsors and rights holders to move beyond traditional sponsorship – developing partnerships that unlock value for both organisations.

Discover

We begin by clarifying objectives for sponsors and rights holders, reviewing the assets available and identifying where performance insight can deliver value.

Design

We design tailored partnership activations, aligning objectives and available assets to create experiences that deliver value for sponsors and rights holders.

Deliver

We drive delivery, bringing performance insight to life through engaging events, development programmes and partner experiences that deliver real impact.

Popular Themes

Below is a selection of themes that can be tailored to your audience, objectives and context.

Leaders
  • The Habits of High Performers
  • Leading Under Pressure
  • Coaching for Performance
Teams
  • High-Performance Culture
  • From Strategy to Execution
  • Marginal Gains Mindset
Leadership approach

“Winsight helped us unlock far more value from our partnership. The performance insights generated real engagement across the business and enabled us to use the partnership to benefit performance.”

HR Director, Technology

“Winsight helped us offer something unique to our partners. By leveraging our performance IP and assets, we’ve been able to create deeper, more valuable relationships.”

Commercial Director, Sports Rights Holder